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Milalai · Site Admin Joined: 01 Jan 1970 Posts: 12137

<div><img alt="" src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/26277?ns=guardian&pageName=Football%3A+Gold%3A+Cut+prices+or+else&ch=Football&c3=The+Guardian&c4=Birmingham+City+%28Football+club%29%2CChampionship+%28Football%29%2CFootball&c5=Not+commercially+useful&c6=David+Conn&c7=2008_12_03&c8=1127788&c9=article&c10=GU&c11=Football&c12=Birmingham+City&c13=&c14=&h2=GU%2FFootball%2FBirmingham+City" width="1" height="1" /></div><p>The Birmingham City chairman, David Gold, has called on clubs in the Championship to reduce their ticket prices in an effort to maintain crowds during the recession and attract the next generation of fans. </p><p>Gold believes crowds are becoming noticeably more middle-aged as young people are being priced out. 'The fans have been raped and pillaged,' he said. </p><p>'If young people don't come to the grounds they will watch football on television and lose the tradition of supporting their local club. We need to reduce prices, but it cannot work unless all clubs do it across the board.' </p><p>Sheffield Wednesday have reacted to the economic downturn by announcing a series of cut-price deals, including £10 adult tickets for the match against Charlton on January 17. </p><p>Championship clubs will launch their 2009-10 season tickets in the new year and many are bracing themselves for a reduced take-up.</p><div style="float: left; margin-right: 10px; margin-bottom: 10px;"><ul><li><a href="http://www.guardian.co.uk/football/birminghamcityfc">Birmingham City</a></li><li><a href="http://www.guardian.co.uk/football/championship">Championship</a></li></ul></div><a href="http://www.guardian.co.uk">guardian.co.uk</a> © Guardian News & Media Limited 2008 | Use of this content is subject to our <a href="http://users.guardian.co.uk/help/article/0,,933909,00.html">Terms & Conditions</a> | <a href="http://www.guardian.co.uk/webfeeds/1,,1309488,00.html">More Feeds</a>
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